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elandas blog

Baby Steps to Busting Commercial Silos in Pharma

As a fellow marketer, I’m always digging, wondering what it is that will catch the interest of our prospects. If you are in marketing working at a pharma, med device or biotech,  you probably go through many of the same creative processes to keep your communications output fresh. Recently, I put a little test out there to see what would happen. I broke down the benefits of our elandas commercial excellence platform into four key areas. Then, I waited to see which one of them would get the most traction.

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Evaluating Sales Enablement Vendors? Consider This.

Roughly 41 percent of medical device and pharmaceutical sales professionals believe inefficient processes are the single biggest inhibitors to their success according to a 2016 Elandas research survey of life sciences sales & marketing professionals.

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Pharma & Med Device Sales Enablement Must-Haves

When it comes to sales enablement tools that can really contribute to commercial excellence, the technology is what separates pretenders from contenders. But how can you tell who really has what it takes to best fit your needs? Here, we’ve come up with a quick checklist to offer you a better understanding of how to vet the best industry specific sales enablement tools on the market today.

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2017 Five Top Tech Trends in Med Device & Pharma Sales

Welcome to 2017 – a new year that is sure to be as momentum filled as the last several we’ve seen in the life sciences industry. Healthcare as we know it is still experiencing great momentum around a number of shifts and with this metamorphosis the needs of sales and marketing teams in pharma are evolving likewise.

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How Med Reps Can Compete Despite Today's Pharma Trends

As we are all well aware these days, the life sciences sector continues to be in a state of transformation due to a combination of price sensitivity, patient-focused strategies, increasingly stringent regulations, and a changing of the guard in how medical device and pharmaceutical sales reps interact with physicians.

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Training- The Missing Link in Your Mobile Sales Enablement Strategy

Today’s elandas insights guest blogger is Tom Kukla who comes to us with a wealth of experience in Executive Communication, Coaching, Management and Leadership Development. As Principal and Founder of Credere Leadership, Tom trains some of the best brightest talent at leading Pharma, Bio, and Medical Organizations across North America.

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Sales Enablement Tools May Be the Great Equalizer

Smaller players in the life sciences ecosystem face challenges that are unique to them when it comes to marketing and sales.

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Why Med Reps Need Sales Enablement Tools

As the world of life sciences spins at what can feel like out-of-control speed, sales and marketing teams in the industry forge ahead in their quest to find the holy grail of technology solutions to give them the competitive advantage they need.

 Their search for systems that will make on-the-job life easier and more productive continues in earnest. There are even some who say they may have found the answer, and for them it somewhat surprisingly lies just on the other side of their CRM.

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