The human side of pharma. Sometimes it feels like we hear so little of it. eyeforpharma Philadelphia 2016 which I attended at the beginning of May, was all about making a patient centric focus the new the heart of Pharma. It’s a very compelling theme, and I’m eager to share here with you some of the most inspirational things I heard about where the industry is headed along these lines.
There’s no doubt that the current transformation of the pharmaceutical industry can easily compare to the 1990’s Internet shake-up. At the recent PharmaForce conference, over 150 experts in pharma sales and marketing attended panel discussions, roundtables, workshops and presentations to discuss top trends impacting our business. While PharmaForce provided a variety of valuable insights, we were especially interested in information for solutions providers, which is elandas’ niche. For those who were unable to attend, or for those who did attend and would like a refresher, here are some of the key insights we gained from this year’s PharmaForce.