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elandas blog

What $3K of wine taught me about pharma selling

What better way to celebrate a milestone birthday than a trip to San Francisco with my university friends and our husbands? I was full of anticipation to reconnect with old friends. What I didn’t anticipate was the great lesson on selling from an unlikely person - our tour guide, Tom, at Cliff Lede winery.
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Pharma Trends – Insights from eyeforpharma Philadelphia 2016

The human side of pharma. Sometimes it feels like we hear so little of it. eyeforpharma Philadelphia 2016 which I attended at the beginning of May, was all about making a patient centric focus the new the heart of Pharma. It’s a very compelling theme, and I’m eager to share here with you some of the most inspirational things I heard about where the industry is headed along these lines.

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An Industry In Flux

There’s no doubt that the current transformation of the pharmaceutical industry can easily compare to the 1990’s Internet shake-up. At the recent PharmaForce conference, over 150 experts in pharma sales and marketing attended panel discussions, roundtables, workshops and presentations to discuss top trends impacting our business. While PharmaForce provided a variety of valuable insights, we were especially interested in information for solutions providers, which is elandas’ niche. For those who were unable to attend, or for those who did attend and would like a refresher, here are some of the key insights we gained from this year’s PharmaForce.

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