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elandas blog

Baby Steps to Busting Commercial Silos in Pharma

As a fellow marketer, I’m always digging, wondering what it is that will catch the interest of our prospects. If you are in marketing working at a pharma, med device or biotech,  you probably go through many of the same creative processes to keep your communications output fresh. Recently, I put a little test out there to see what would happen. I broke down the benefits of our elandas commercial excellence platform into four key areas. Then, I waited to see which one of them would get the most traction.

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Gaining Altitude in Your View Can Boost Pharma Launch Success

In today’s ever more complex and high stakes pharmaceutical selling environment having a united commercial strategy for gaining information can be the difference between being agile as an organization or not being nimble enough to compete. 

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Responding to Today's Drug Launch Challenges

More informed launch planning and execution, and an increased ability to assess and adapt go to market strategies in the early stages of a pharmaceutical product hitting the market can prove critical to its early success. 

The ability to nimbly assess and act can ultimately become a huge factor in determining whether a product reaches its full potential or fizzles instead.

Here we take a look at how your team can best position itself for the win when it comes to launch success.

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Pre-Call Planning Med Reps Will Embrace

Medical sales reps shouldn’t have to spend inordinate amounts of time compiling information for effective pre-call planning. You didn’t hire them to be data  analysts. And, if  you give them the right sales enablement tools they need to efficiently do that part of the job, they will be able to better spend their work hours building relationships and becoming valuable partners with your key customers.

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2017 Five Top Tech Trends in Med Device & Pharma Sales

Welcome to 2017 – a new year that is sure to be as momentum filled as the last several we’ve seen in the life sciences industry. Healthcare as we know it is still experiencing great momentum around a number of shifts and with this metamorphosis the needs of sales and marketing teams in pharma are evolving likewise.

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Why Med Reps Need Sales Enablement Tools

As the world of life sciences spins at what can feel like out-of-control speed, sales and marketing teams in the industry forge ahead in their quest to find the holy grail of technology solutions to give them the competitive advantage they need.

 Their search for systems that will make on-the-job life easier and more productive continues in earnest. There are even some who say they may have found the answer, and for them it somewhat surprisingly lies just on the other side of their CRM.

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Product Launches – Does Your Approach Need an Overhaul?

Getting a product to launch on time and with success is harder than ever for today’s life sciences marketers. You must have the right tools to keep up. Problem is, many are using old strategies to win a new game. Using an outdated approach will ensure your launch lacks the speed and flexibility needed to beat the competition.

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