elandas blog

Power Up Pharma Sales Advantage With Team Insights

Hayley Bohan

by Hayley Bohan

As a marketer, I can't say enough about the value that conversations with our sales team provides and the strategic insight that comes with it. Of course, marketing a technology solution is very different from marketing pharmaceuticals, biotechnologies and medical devices. And, good or bad, the need to gather insights from your customer facing teams in a more systematic way is exponentially more critical (this is echoed by the elandas sales team who with every prospect and customer conversations are basically having a mini focus group).

Here are the top three reasons why our prospects and customers find it valuable to capture, consolidate and analyze the intelligence of their own customer facing teams in today's competitive and dynamic environment.

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Topics: Blog