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Mobile Application Gives Reps in the Field Access to Latest Coverage Developments With Sales Assets to Suit in Real Time
SAINT JOHN, NB (August 08, 2016) - elandas, the company that streamlines and accelerates the flow of actionable business data for sales and marketing teams in life sciences, announced the general availability of eGenerate, a mobile sales enablement application that powers provider visits and presentations with up-to-the-minute data and marketing assets.
SAINT JOHN, NB (May 02, 2016) - elandas, the company that streamlines and accelerates the flow of actionable business data for sales and marketing teams in life sciences announced the findings of the second elandas Coffee Break Survey today. The survey was conducted with 150 life sciences sales professionals and marketers in the first quarter of 2016.
SAINT JOHN, NB (Dec. 10, 2015) - elandas, the company that streamlines and accelerates the flow of actionable business data for sales and marketing teams in Life Sciences has named seasoned marketing executive Hayley Bohan as Chief Marketing Officer, and has also added four new developers with support from the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP).
Bohan’s promotion from within elandas is recognition of the industry leading communication efforts she is heading at the fast growing start-up. Prior to joining elandas, Bohan led successful marketing campaigns across a number of recognizable brands including Moosehead Breweries, Labatt Canada, and Swiss Chalet.
“It is thrilling to be part of a company that is using technology to enhance the way people work, and give them new ways to succeed in fiercely competitive environments,” says Bohan. “The compliance challenges and data overload issues facing sales and marketing teams in the pharmaceutical and medical device worlds right now are significant, and elandas is here to help with a highly customizable set of tools that can speed time to market by getting critical information in the hands of prescribers sooner, and also deliver more actionable market insights to the field sales teams.”
As demand for elandas’ highly configurable suite of products for sales and marketing teams in pharmaceutical and other Life Sciences skyrockets the company is thrilled to be supported by NRC-IRAP, which is providing support for resources to build innovative products and has enabled elandas to grow its top notch development team with four new positions.
"elandas is proud to already be the solution of choice for five of the top twelve fastest growing pharmaceutical brands in the United States,” says CEO Ryan Roberts. “It’s exciting to know we have the resources we need to continue to bring on the best talent available as we expand into new mobile solutions that will be unveiled to our customers in the first half of 2016.”
Advances at the intersection of technology and healthcare mean the latest drugs and medical devices can now be prescribed for the patients who need them most, sooner, thanks to a game changing platform that speeds and streamlines the way information can be shared and used across life sciences organizations.
Here EP&T speaks with Ryan Roberts, elandas co-founder and CEO, who explains how his start-up headquartered in Saint John, New Brunswick, is leading the charge for integrating compliant and actionable data across the life sciences industries to make this happen, and the lessons he’s learning along the way.
Read the full Q&A here.