Pharma Solutions Company Speeds Growth With Investment
SAINT JOHN, NB (Dec. 10, 2015) - elandas, the company that streamlines and accelerates the flow of actionable business data for sales and marketing teams in Life Sciences has named seasoned marketing executive Hayley Bohan as Chief Marketing Officer, and has also added four new developers with support from the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP).
Bohan’s promotion from within elandas is recognition of the industry leading communication efforts she is heading at the fast growing start-up. Prior to joining elandas, Bohan led successful marketing campaigns across a number of recognizable brands including Moosehead Breweries, Labatt Canada, and Swiss Chalet.
“It is thrilling to be part of a company that is using technology to enhance the way people work, and give them new ways to succeed in fiercely competitive environments,” says Bohan. “The compliance challenges and data overload issues facing sales and marketing teams in the pharmaceutical and medical device worlds right now are significant, and elandas is here to help with a highly customizable set of tools that can speed time to market by getting critical information in the hands of prescribers sooner, and also deliver more actionable market insights to the field sales teams.”
As demand for elandas’ highly configurable suite of products for sales and marketing teams in pharmaceutical and other Life Sciences skyrockets the company is thrilled to be supported by NRC-IRAP, which is providing support for resources to build innovative products and has enabled elandas to grow its top notch development team with four new positions.
"elandas is proud to already be the solution of choice for five of the top twelve fastest growing pharmaceutical brands in the United States,” says CEO Ryan Roberts. “It’s exciting to know we have the resources we need to continue to bring on the best talent available as we expand into new mobile solutions that will be unveiled to our customers in the first half of 2016.”