Med Reps know that time with doctors is precious and more limited than ever these days. With that shift it’s also becoming increasingly crucial that marketing to physicians is approached with less direct selling and more team spirited partnering. Med reps need tools to help them deliver a better customer experience.
This means that sales needs to have immediate access to up-to-the-minute, personalized data, integrated from various sources to create the most relevant engagement possible. For optimal control, materials must be at their fingertips at every opportunity, on the right device – an iPad or tablet.
Marketing professionals need to provide sales colleagues easy, anytime, anywhere access to targeted, compliant information to enhance customer conversations. Marketers also must gauge the effectiveness and use of assets and be even more responsive to sales requirements.
A New App To Strengthen Sales and Marketing Effectiveness
Daunting? Yes. Impossible? No – and the battle just became easier.
This month, elandas launched eGenerate™ – a mobile sales enablement application designed specifically to give sales reps and marketers with pharma, medical device and biotechnology companies a competitive edge in succeeding despite growing obstacles.
We are proud to have invented what we believe to be the best mobile sales enablement solution geared explicitly to the current and future requirements of life sciences sales and marketing professionals. Our highly configurable system lets a sales rep save weeks in responding to customer needs, and do so more meaningfully – not only showing materials but also generating them on the spot and customizing them for a particular healthcare provider (HCP).
Innovations To Drive Your Success
Let me highlight what makes eGenerate stand out and how can it help you:
Salespeople can share insights directly with marketers, using a customizable surveying feature. Asset utilization reports also provide feedback.
We are thrilled to have created a better way for you to become more effective in a fluid, complex, challenging environment. In addition, eGenerate supports a greater purpose – ultimately, helping a physician prescribe the most appropriate medication or medical device, enriching and perhaps saving a life.
Want to learn more? Sign up for one of our product information sessions.