Whether you're launching a pharma product, trying to evaluate market access, drilling down into data to inform tactical approaches for strategic accounts, or just trying to evaluate your team's performance, you feel the pain of intelligence gaps.
When marketers and sales teams were surveyed to find out the impact it was having on how effectively they could perform, the results were compelling.
Read the infographic below to find out:
- how your pharma sales force feels about the intelligence they get to drive performance
- the top 2 intelligence gaps affecting pharma product sales
- how marketers in pharma feel about the intelligence they get to help with execution
- the top 2 pieces of intelligence that are the most difficult to obtain for pharma sales and marketing